Collaboration.

In my current position, I work with Operations and Social Media Managers to create and implement campaigns that aim to drive traffic to specific course pages and promote SEO articles. These campaigns utilize both static and animated content and prove successful in increasing user sign-ups.

Establishing a foundation.

In addition to working within active campaigns, I focus on development and expansion of the Coursera brand. I assess the effectiveness of ongoing campaigns to establish a brand baseline and explore ways to enhance the brand's expression. This comprehensive approach allows me to drive user engagement while reinforcing Coursera's brand identity.

Examples & Testimonials.

Responding to the popularity of GenAI, I used Blender and Figma to produce images promoted through LinkedIn, Twitter, Meta, and other social media platforms. This project was a practice in conceptualizing and visualizing AI for the public eye. The cubic forms are meant to represent large data sets users would interact with through Deep Learning AI (DLAI). As noted in the below testimonial, the campaign was a top social media post with a high engagement rate.

This week's top social post is yesterday's GenAI announcement, earning a 19% ER on LinkedIn! In just about 24 hours the posts have earned 314 visits and 63 enrollments. Thanks to @TK Martin and @Brandon Washington for your help on this one!

In another example of a social media page with high engagement, I produced the below carousel using Figma, Photoshop, and my personal illustration expertise. I wanted to stay committed to brand standards without relying on appropriative or culturally negligent imagery for Juneteenth, which can drive negative engagement. The rough-edge and “paintbrush” look was inspired by contemporary Black art, but the carousel overall fits within the brand standards for Coursera.

While there were many successful posts in the past week, I am very glad to see the success of this Juneteenth carousel, which earned a 7.5% ER on LinkedIn, and 30 visits, 2 registrations and 7 enrollments. Historically our affinity-related content has not performed as well as our day-to-day content, so to see this among the top posts of the week is encouraging. Not to mention the importance of the content itself! Shoutout to @TK Martin(copywriter), @Brandon Washington (designer/ad), @Georgine Hajjar (creative director) and @Natalie Field(operations) for your hard work on this one!