Essentia Water — Designer

At Essentia Water, I was responsible for maintaining brand consistency across every consumer touchpoint — from social media and paid ads to point-of-sale materials and live event installations. Working within a bold, lifestyle-driven visual identity, I created conceptual designs for marketing initiatives, developed visual systems that communicated the brand's values and product benefits, and produced assets for both print and digital.

The range of outputs was unusually broad: one week I'd be designing social content and the next I'd be producing large-format event graphics. Keeping the brand feeling unified across such different scales and contexts was the core creative challenge — and the part I enjoyed most.