Art Direction & Production

Essentia Water

Designer · 2021

Maintained brand consistency across every consumer touchpoint — social media, paid ads, point-of-sale materials, and live event installations — within a bold, lifestyle-driven visual identity.

The output range was unusually broad: social content one week, large-format event graphics the next. Keeping the brand unified across such different scales and contexts was the core creative challenge — and the part I enjoyed most.