Traject:
I was brought on initially to assist the marketing team with all client facing material, print and digital. Through unforeseen circumstances the role grew dramatically at the end of 2019 and early 2020. I was now also the lead in establishing the brand of Traject products, while also sustaining and evolving already established brands, 6 products total.
The primary challenge was managing the workload while also making sure things stayed consistent throughout my time there. To help with that I created a brand book to be shared with all teams at Traject and also working with the product team to establish an asset library on Figma.
