Art Director
At Zehnder Communications I partnered with their Art Director to develop the concept for a new gift card ad campaign and create the adaptations for different vendors and platforms.
Primary goal
Primary goal
We were tasked with creating a new campaign for the holiday season. The challenge was to create a campaign that would draw young eyes. Piccadilly had built of years of goodwill, but it was overwhelmingly with an older demographic. In Piccadilly’s desire to grow they wanted to attract new younger customers via creative and new recipes.
Direction
We came with this initial idea of personas that reflect the holiday season: The hero who keeps it together when things aren’t going well or the person sweating because they waited til the last moment to prep food or get gifts.
All of the work was done in-house. The props, photography, models, and post-production were all done in-house, by members of the creative team.
Piccadilly
