Social Design & Motion

Coursera Senior

Senior Designer · 2023

Partnered with copywriters and social media managers to design and ship campaigns driving traffic to courses, promoting editorial content, and evolving the brand's visual identity across platforms.

Introduced custom illustration, motion graphics, and seasonal creative alongside the existing template system. A GenAI announcement post earned a 19% engagement rate on LinkedIn — generating 314 visits and 63 course enrollments within 24 hours.

Social Design Motion & Animation Illustration Art Direction Figma Systems Video Editing
DA-Main-Comp_India.gif
G_DM_1080x1080_r3.jpg
G_DM_1200x628_r3.jpg
G_DM_1200x1920_r2.jpg
DA_Comp_1080_1.gif
DA-Main-Comp_1.gif
IT_Comp_1080_1.gif

Qoutes

This week's top social post is yesterday's GenAI announcement, earning a 19% ER on LinkedIn! In just about 24 hours the posts have earned 314 visits and 63 enrollments. Thanks to @TK Martin and @Brandon Washington for your help on this one!

May_DE_v2_1080x1080.png
May DE.png
May_DE_v1_1200x628.png
Next Project Traject →