Senior Designer
Primary goal
Working with a copywriter and social media managers to create and implement campaigns aimed at driving traffic to specific courses and promoting educational articles while establishing updates to brand identity.
Followed and reinforced brand standards
Video/Audio editing
Concept and Art direction
Illustration
Animation
When I joined the team we had established templates for creative social posts and paid ads. These were created to meet a creative cadence that would drive social engagement.
These were effective, but my concern when joining the team was that these templates could lead to audience fatigue.
Working with the team we pushed for more dynamic creative visuals outside of stock images or in combination with. We still kept the template for brand recognition, but the visual changed when aligned with the topic or season to drive more traffic and sign-ups.
Qoutes
This week's top social post is yesterday's GenAI announcement, earning a 19% ER on LinkedIn! In just about 24 hours the posts have earned 314 visits and 63 enrollments. Thanks to @TK Martin and @Brandon Washington for your help on this one!
Branding, Social, Illustration, Art Direction, Animation, Video EditingBranding, Social, Illustration, Art Direction, Animation, Video Editing
Branding, Social, Illustration, Art Direction, Animation, Video Editing, UX
Branding, Art Direction, Production, Retouching
Typography, Retouching, Production,