Traject — Lead Brand Designer

As Lead Brand Designer at Traject, I owned the visual identity across multiple product brands in the martech space. My core focus was building and maintaining brand guidelines that created a cohesive, user-friendly experience — whether someone was landing on a product page, seeing a paid ad, or reading a pitch deck.

What I did:

I led the creation of integrated marketing campaigns, translating complex SaaS product features into clear visual narratives. Day-to-day, that meant concepting and designing paid ads, building and updating landing pages through the CMS, A/B testing promotional assets, and pitching creative direction to stakeholders. I also developed brand guidelines documentation to keep output consistent as the team and product suite grew.