Brand Systems & Paid Media

Traject Lead

Lead Brand Designer · 2022

Owned the visual identity across multiple product brands in the martech space — building and maintaining brand guidelines that created a cohesive experience across product pages, paid ads, and pitch decks.

Led integrated marketing campaigns, translating complex SaaS features into clear visual narratives. Designed paid ads, built landing pages via CMS, did A/B testing, and developed brand documentation to keep output consistent as the team and product suite grew.