Designer
I joined Essentia Water during a transitional phase as they restructured their approach to their target audience and brand representation.
Primary goal
My primary objective while working with Essentia was to uphold the brand identity consistently across social media posts, point-of-sale (POS) assets, and event installations.
Social Posts
The social media content I developed focused on maintaining Essentia's lifestyle brand image through text-based posts and collaborations with influencers.
Swag
As a consumer lifestyle brand/product, Essentia's internal team was responsible for producing various products for contest winners and events.
Signage
Given Essentia's frequent events and promotions, coupled with their need to promote their product, signage played a crucial role in their marketing strategy.
Essentia Water
09/2018 — 04/2019
