Art Direction
At Zehnder Communications I partnered with their Art Director to develop the concept for a new gift card ad campaign and create the adaptations for different vendors and platforms.
Primary goal
Primary goal
We were tasked with creating a new campaign for the holiday season. The challenge was to create a campaign that would draw young eyes. Picadilly had built of years of goodwill, but it was overwhelmingly with an older demographic. In Picadilly’s desire to grow they wanted to attract new younger customers via creative and new recipes.
